Abstract: This article problematizes the Eurocentric structure of communicative knowledge and advocates the legitimacy of Asiacentricity in Asian communication studies. The first section of the article re-articulates the nature and intersection of humanity, cultural particularities, and communication. The second section then addresses Eurocentrism as ideologies of totalization and trivialization. The third section clarifies the metatheoretical notion of Asiacentricity and argues for its intellectual necessity. The present article finally envisions five ways in which Asiacentricity de-Westernizes communication scholarship. Asiacentricity (1) generates theoretical knowledge that corresponds to Asian communication discourse, (2) focuses on the multiplicity and complexity of Asian communicative experience, (3) reflexively constitutes and critically transforms Asian communication discourse, (4) theorizes how universal aspects of humanity are expressed and understood in Asian cultural particularities, and (5) critiques Eurocentric biases in theory and research and helps Asian researchers overcome academic dependency. [China Media Report Overseas. 2010; 6(2): 1-13]
Key Words: academic dependency, Afrocentricity, Asiacentricity, communication theory, cultural particularities, de-Westernization, diversity, Eurocentrism, humanity, transversality

PDF下载：剖析传播学术中的“欧洲中心主义”：亚洲中心性在理论及研究去西方化过程中的作用 【作者：三池贤孝 J.Z.爱门森译】

Abstract: The United States does not have any specific press laws, and the media is not subject to government controlling without any propaganda authorities in charging of media, press, and public expression. However, the operation of the American media is still on their own laws. The United States Constitution’s first amendment, as the Bill of rights is the primary law for the freedom of press. Actually, the Bill of rights clarify the boundaries of government’s power by using “negative” voice to make provision, in the meanwhile, the scope of civil rights is also announced in this context. And the Declaration of independence is consistent with the law; the Bill of rights has the features of “natural rights” as in the enlightenment era. Individual right is prior to the State; individual right hence constitutes limitation to public right, and define the boundaries between them. Therefore, what rights the individual should have, is unnecessary be granted or announced by legislation. The U.S Government and media sometimes may have frictions, and the manners about how the frictions are formed and dissolved in fact embody the American political system and social values.
Key Words: the United States Government; the American Media; Government Management

PDF下载：政府以什么理由来“管理”媒体–美国政府与新闻媒体关系说 【作者：徐贲】

Abstract: The most Chinese can tell a famous and classical story of apology proffer a birch and ask for a flogging (FuJingQingZhui) that represents the Chinese cultural idea of apology and provides unexpected insights into the study of Chinese apology. This story of a successful apology embodies the apologetic ideality of Chinese and power of the apology process, it illustrates how Chinese language has a wide range of apology words, such as qingzhui, xiezhui and feizhui,and many others. In this story, the author see the Chinese apologies are more likely to include expressions of unconditional and absolute apologies than do English apologies and the interplay of these words.
Key Words: Apology; Communication; Interpersonal Communication; Proffer a Birch and Ask for a Flogging(FuJingQingZui); Chinese Culture

PDF下载：中国式道歉的沟通方式：请罪、谢罪、赔罪–以“负荆请罪”的本文分析为例 【作者：王怡红】

Abstract：The Communication interdisciplinary studies not only promote the discipline innovation, but also prosper and enrich many other subjects. In addition, the studies become the link that connects many other subjects to harmonize the advancement of various subjects. The process can be divided into several stages including the initial stage（1978——1989）, comprehensively propulsion stage（1990——1999）and Continued expansion stage（2000——present）. The features of the research are: interdisciplinarity, integrated creativity, agent cooperation and relative independence. At the same time, its basic forms include transplanted research, centered theory research and focused research. In content, the subjects which intersect with Communication mainly focus on the social science fields, the researches always closely relate to the reality of China social development, and is constantly chasing the international forefront researches and looking forward to a breakthrough. The deficiencies in the current research are: The interdisciplinary fields and subjects are various, but lack in unity; Some are content with the commonplace, dependent on overseas results; There are some practical difficulties in interdisciplinary collaboration.
Key words: Communication science, Media theory, Interdisciplinary research, Emerging discipline, Mainland China

PDF下载：中国大陆传播学交叉研究的回顾与前瞻 【作者：周岩】

Abstract: Qin&Han Dynasty is the the period that bureaucratic system is fully launched.In the the super-stable structure formed by the bureaucracy, the political communication system and the bureaucratic hierarchy of mutual coupling, nesting and strengthen. Bureaucracy to establish a unified centralized empire.Unified writing, advanced transportation ,postal system and official document to maintain the empire effective operation. But the huge and complex system of bureaucracy and the principal - agent chain made the distortion of information Inevitably in the Qin & Han Dynasty.It lead to “efficiency paradox” of Imperial governance: If there are’t independent systems of information collection,then, the hierarchy more rigorous,the communication efficiency is lower,and the more obvious negative features. This is also the the intrinsic characteristics of the bureaucracy system.By analysis of the organizational structure of Qin&Han empire, we can discover the internal relationship between political communication and the bureaucratic hierarchy.
Key words: Bureaucracy political communication Qin&Han Dynasty

PDF下载：“帝国悖论：”官僚科层制与秦汉王朝的政治传播 【作者：潘祥辉】

[Abstract] Adopted ethnographic and sociospatial mapping methods and taken the urban village in Southern China as a case , this paper try to illustrate what is information society in China’s context. The research conduct an comprehensive investigation on community communication ecology in ShiXia village which located in the CBD of Shenzhen and inhabited by immigrant workers mostly from Chinese rural areas, including its non-business communication sites and media, business ICT shops and services, the practice and social networks of its ICT providers and consumers on these sites. The paper try to vividly depicts what is going on among these information have-less who are practicing ICT activities interplayed with traditional culture, geo-based social relationship and modern media technologies and so as to provides empirical evidence on exploring the Chinese model of information society.
[Key Words] Chinese Information Society； Community Communication ；Ecology； Migrant Workers ； ICT Practice； Geo-based Network Society

PDF下载：中国信息社会下的“都市里的村庄”–社区传播生态个案研究 【作者：丁未】

Abstract: So far, the thoughts on media’s social construction has become a global academic trend. Firstly, this paper discusses the profound impact on media’s social constructing theory by Berger and Luckmann’s social constructivism; On this basis, between the “realistic interaction model” and the “double cone model “are analyzed, whese emphasizes the characteres of constructing interactively both of the symbolic reality, of subjective reality and objective reality. This thoughts focuses on two significant contents including of “power” and “Meaning”. The former focuses on “micro power” called by Foucault, which here mainly refers to the operation of a power relationship by media content’s selection process. The meaning theories generally originate in lingustics semiotics, especially in the structure semiotics represented in Barthe. Here the meaning comes from the reader’s interpretation of media content; To study “meaning” or “power”, the basic method taken by mainly refers to studing the interactng mechanisms between media discourses and the social structures. The media’s constructing thoughts has been widely accepted and applied by more and more communication researchers, but so far still lack a systematically theoretical carding.
Key Words: Media; Power; Meaning; Reality

PDF下载：媒介建构论：权力、意义及其现实互动 【作者：江根源 季靖】

Abstract: Nowadays media communication is transforming from information communication to taste communication. It is time for information communication and taste communication to accrete, coexist and interact with each other. In media communication, information communication refers to its directness, determinacy, purposiveness and functionality, while taste transmission refers to indirectness, implicitly, procedural and non-utilitarian. Media taste is the product and token of the taste communication.
Media taste, defined in this paper, is a spiritual interest with three features: collectivity, universality and stylization, which is generated by the communicators, appreciated by the audience and affected by the media form. Media taste is the product of interactions among the information senders, media and the audience, hence the dynamic construction of media taste is inter-subjectivity, which is involved in the perspectives of alternative affiliation，independency equality and communicable comprehension. Empathy, signalization and sensitization constitute inner creative mechanism which mainly relates with the process of producing, displaying and accepting of media taste.
Key word: media research; taste communication; media taste; inter-subjectivity

PDF下载：媒介趣味论：趣味传播时代的媒介透视 【作者：李蓉】

Abstract: As it appeared in the media in 2009, the heated discussions about the “China Model” among western countries and the international community has already become characteristic of international media. It is in sharp contrast with phrases such as “Yellow Peril”, “The Collapse of China” and “China Threat” usually heard in the past. The major turn revealed by this western discourse construct and its significance in communication studies deserve to be highly valued and closely followed by China in the rise and the Chinese media community. With this phenomena as the object of study, this paper first surveys the realistic context of how this phrase is put forward and heatedly discussed, and then gives interpretations from economic, political, cultural and mentality perspectives based on these texts. On this basis, this paper further analyzes, on the level of intersubjectivity, the Chinese and foreign discourse construction reference of “China Model” of the media and its functional significance.
Key words: “China Model” of the media, discourse turn, communication ecology, media analysis

PDF下载：“中国模式”的媒介呈现：西方及国际社会关于中国的话语想象 【作者：侯洪 周军】

Abstract: As the world’s largest media and entertainment company, Disney has formed its expression system using its animated films and Disneyland, which is the discourse system of happy and fairy tale life. Now Disney has established a solid position as a world–class animation empire in the consumer perspective. This paper uses Foucault’s discourse theory to analyze the Disney’s discourse system of happy and fairy tale life, which includes the ‘Fairy Tales’ adaptation of animated films, the activities and characters in the Disneyland, and the desigh of the Disneyland’s environment. The purpose of this paper is to reveal its successful secrets which will be helpful for Chinese animation industry.
Key Words: Disney; Happy; Fairy Tales; Discourse System

PDF下载：论迪斯尼的“快乐与童话生活”话语体系的构建 【作者：关萍萍】